2.1: Summary of my Parents' Interview

My Dad was more accepting of the corporate, newer programme designs than my Mum, who preferred the older approaches.

Both started attending the theatre out of circumstance and keep going to enjoy the interpretations of the plays. The programmes are bought a souvenirs and for the extra information provided, such as the cast lists. They like how the programmes complement the play and how they give you an idea of the approach and influences involved. They like being able to remind themselves about the previous plays they've been to.

Opinions of the covers with photographic approaches seemed to be that they were a more literal translation of the plays. My mum, particularly, think the the photos are somewhat lazy and artist illustrations more inspiring. Dad has no particular strong disagreements with the current form of the programme, however, Mum feels that Shakespeare shouldn't be corporate and neither should they be. The new programmes are slick and make the RSC more professional.

A consensus of future approaches to the programmes or marketing is expressed, saying development into making more parts of the programme could be explored in video form could be advantageous. Progression is important, without seeming patronising to the younger audience.